According to the international commercial times published comments today, the paper said Microsoft hopes to depend on the new version of Windows 8 operating system into the rapid development of the tablet computer software market and to challenge apple iPad, but it may not be able to shake iPad tablet computer in the market leader position.
Microsoft has been a cause of the plan in the industry close attention. Market research company Pund-IT’s analyst Charlie gold (King Charlie) said: “IT is a gamble. Microsoft must be in their own no advantages of field operations, but if IT can be successful, that IT to the business is also huge.”
This is just a hypothetical question, in fact, Microsoft plans face of great difficulty, but also by questioning in the industry. The personage inside course of Microsoft could hardly put forward five reasons apple, specific as follows:
1, lack of speed. Microsoft can’t and now the tablet computer market, the market is still in the fight quickly, but Microsoft hasn’t comes into play, it is still in the industry observers to prove Windows 8 why can help company to enter this market. With the rapid progress of consumer technology market, Microsoft is a slow-moving giant.
Windows software sales growth speed is slow, Microsoft faced great pressure, must the introduction of new version of Windows software. Windows 8 must support the shape smaller, more thin tablet computer, and must be an apple iPad and cisco iOS that provide a long battery life time. Microsoft plans to Anaheim in California a developer conference show the new Windows 8 system, but the first formal products should wait until early 2012 to launch.
But by that time, even if Microsoft can meet the requirements of the launch Windows 8, apples and other potential rivals such as Google andros system could and have one step ahead.
2, loss of users. The new tablet computer industry is really is younger, but according to the market research company IHS, tablet computer are expected to this year’s sales will reach 60 million units. It is estimated that by 2015, tablet computer sales will increase to 275 million units.
This means that tablet computer market in the next three years to reach some level of mature state. Apple iPad first introduced in 2010, tablet computer market truly become the mainstream market. So, although the industry is still relatively young, but it mature faster relatively fast. Microsoft into this piece of the market of the late time, the loss of it to attract the user’s initiative, the greater the effect.
Windows is a PC software, lack of attract tablet computer user features and functions, at least at the present stage is so. When the tablet computer to a new stage of development, after the late for Microsoft may be too long time.
3, and apple feed more is not easy. Many industry observers say, Windows 8 will integrate the Microsoft phone software, the use of digital sign not icon to navigate between procedures, it will with the apple iPad and in direct competition, but it seemed to ignore the important point, which is that the global consumers to apple is very many are favorites.
Consumers love once before, Microsoft, but now attention is some of the older Microsoft investors. Because apple is trendy, and many of the products will be seamless integration together, and so it quickly conquered the numerous consumers.
4, Microsoft used to be leader, has turned into a laggard. In fact, the first paragraph of global tablet computer by Microsoft is introduced in 2002. Although at that time the tablet computer can’t satisfy the needs of our clients and for the idea, but have failed to take the lead in put forward is Microsoft.
Apple iPad launch until 2010, tablet computer began to be consumer attention. IPad not only simple operation, and battery life time up to 10 hours. More important, not only has no damage to the apple iPad other products sales, but by cisco iOS consolidated equipment, apple and Microsoft App of iTunes ecosystem.
In addition, Microsoft has not officially into this piece of the market, samsung and MOTOROLA mobile company has started selling based on Google the tablet computer andros system products.
5, scrutiny. Microsoft Windows 8 system can support based on Intel and AMD processor chips desktop computers and laptops traditional, it also supports the generation of smartphones and tablet computer ARM chips used.
But according to one expert, no one doubts that Microsoft has let Windows 8 support ARM chip technology strength, but the question is: when Windows 8 final release, who will also focus on it?
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