Last week, samsung and LG were held in Beijing in 3D field BBS, fight. Both companies are wide participation TV producers, channel business, industry associations, and workers believe department related departments, accused “competitors” 3D technology defective, as own 3D LCD panel technology.
Samsung launched last year beat shutter type 3D technology, win TV producers welcome. But from the start, end of LGD (LG group’s panel enterprise) advancing FPR don’t flash type 3D technology, LG start and push 3D active shutter SG technology samsung public cry. “This is a scene board giant for strategic partnerships between the war, now has already formed the samsung - TCL alliances with LGD - skyworth alliance against pattern.” Senior director pully consulting institution LuoQingQi think.
According to the statement, samsung LGD of active shutter type (extension) 3D backward in technology, SG a screen blinking, SG glasses bulky, expensive and so on many difficult to overcome technical problem. Samsung electronics argue that LGD advocate of polarized light type 3D technology will be due to take the whole picture, the display technology split supreme only to reach the screen resolution, and actively 540P from 1920 x shutter type can be attained full hd chance the 1920 x 1080P.
Facing LGD, LG electronics and skyworth, samsung electronics sustained attack led by active shutter type 3D technology camp in Beijing last week to fight back, sponsored by FHD full hd 3D “partner BBS” hit “full hd”, after CARDS and will cost $1000 yuan SG glasses price down to $9.98, close to the lowest LGD don’t flash type LCD glasses prices.
According to Mr Dimension consulting market analysis, FPR don’t flash type 3D TV in China by 5% of proportion of early already rose to 44%, and active shutter 3D TV market share is composed of 95% fall to 56% early.
Late last year, for the first time in China LGD without hurting eyes held “open new visual discipline of 3D” for the subject big conference, when skyworth, TCL, konka, hisense, domestic TV executives have participated in this meeting, then to “no flash skyworth 3D” for nationwide promotion. QuanYing longevity LGD presidents, changhong, said current skyworth have 100% production not flash type 3D TV, hisense, konka, haier’s 3D TV also have more than half of using LGD screen.
Last week, in a samsung BBS, TCL group chairman li and samsung sign a high generation LCD panel cross-shareholdings investment fields of agreement, TCL become will soon be commerce ministry official endorsement of suzhou samsung 7.5 generation line, and samsung electronics small shareholders from deep super technology hands got the shenzhen D.H.H photoelectric 15% of the equity.
LuoQingQi says, for samsung panel speaking, it is only catch TCL panel market control China the first step, its larger ambitions is, by LCD TV from 2D to 3D upgrade technology and become the biggest supplier of China TV panel. “Now South Korea two enterprises 3D panel struggle, trigger global panel industrial structure change, foreign enterprises and domestic enterprises in the panel formed on the equity in future cooperation, will happen.” LuoQingQi said.
From 2010 5 month, LCD panel prices have continued to decline for 11 consecutive months. Of 32 inches panel last April, the price of $210 April have dropped to $140. Starting in September last year, LGD, samsung and Chinese Taiwan area on the panel manufacturers effects of restricting output.
The personage inside course of study says, this and LCD TV panels supply glut has relations. “But after an earthquake in Japan, this happens change.” LuoQingQi says, Japanese companies want from local to overseas direct output products need to submit “radiological examination certificate”, rising costs. “Now LCD panel of supply and demand has changed, the second quarter this year the LCD panel will rise in price.” LiBangZhu says LGD vice President.
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